Audience Feedback

From the responses that we received from the audiences who have watched our video we have found that the main aim of our music video was successful. Generally, all of the people who responded gave positive feedback, saying that the performance was varied, the video was happy rather than depressing, it was original rather than unoriginal, and the video was of high quality.

All of the results were that the music video either significantly or slightly enhanced the music track, with a higher percentage saying that it enhanced it a significant amount.

We found that everyone who filled in a questionnaire would watch the video again, meaning that our video stands up to repeatability, an element that makes music videos successful.

Our artist was represented in the desired way. We wanted him to be represented as an everyday, normal person who would be approachable, as well as being confident. We found that the artist had been represented in this way due to the fact that all people who responded to our video stated that the artist appeared to be confident.

Final Fill- In Shots!!

Upon playing back our music video we realised we needed to include more narrative aside from Harry simply walking through Tunbridge Wells playing a guitar. As well as our shots of the public which we are extremely pleased with, we asked other students at the school if they would help us out and pose for some extra fill-in shots. These include a simple medium-close up shot of each student laughing or smiling or lip-synching the lyrics "pick somebody up". Lauren and myself came up with the idea of filming three separate students lip-synching these lyrics and then editing the shots so it plays as three quick jump cuts delivering each word one by one.

Filming extra shots - Monday 11th February

Justine and myself went filming on Monday in the Pantiles in Tunbridge Wells in order to get some extra shots to fill in the gaps in our timeline. We decided to get shots of people walking past the camera and smiling as if they were looking at Harry. In order to get these shots we asked people from school to come with us and be in our music video, and we also asked members of the public if they could do the same for us. We found this to be successful, and everyone was willing to help which was very useful. We managed to include people of a range of ages, and also managed to get a variety of actions. For example, we had one couple walking past holding hands and smiling, someone with a pint who lifted it up to the camera as if to greet the artist. Hopefully these shots will help to build on a narrative side to our video.

Extra shots....to be filmed on monday

Currently our music video is completely performance based, but we have decided to create some focus on a narrative also. In order to do this we will be filming some extras walking through our music video and past the artist and smiling, as if the artist is having a positive impact on their day.

Shoot Developments

• Lauren, Andy, and myself have decided to incorporate different characters in our footage in order to build a narrative fuzz in to our music video. We are planning to ask some classmates to serve as our music video 'extras'. We intend to feature them walking in the pantiles in tunbridge wells listening to our music video track on their mp3 players whilst lip-synching certain parts of the music track


• Our next shoot planned is on Monday the 11th of February with both Lauren and I. We intend for Monday to be our final day of filming

More Editing The Video!

After completing our third shoot- notably our most successful video shoot by far- we captured the footage on the video editing suite. Next, we watched through our footage and retrieved the video we wanted, through the process of careful selection we then applied specific shots to our timeline. Lauren, Andy and myself found ourselves discussing the speed and effects we wanted to incorporate in to our video. For example, we have now decided to include a shot which reverses Harry's- our protagonist's- walking. We believe it adds more creative depth to the video. However, we feel that we may have missed out on an opportunity to include more narrative in our video. We originally planned to feature crowds listening to Harry performing and a separate narrative which involved various individuals lip-synching to the track. In addition to this, we abandoned our original opening shot of a red town bus pulling up with a low-angle camera shot of Harry stepping off; this is due to the fact that we underestimated the difficulty of achieveing such a shot. We also concluded that it could be fairly time consuming for just one shot. Alternatively, we settled on an opening shot of the busy traffic in the pantiles in tunbridge wells in order to establish the location of our video to audiences. Although we are now considering altering this shot so that Harry features in it in order to align the audience immediately with the protagonist of our music video.

Third Shoot - Analysis

Our third shoot yesterday was our most successful by along way. In thursday's lesson myself and lauren spent close to an hour discussing exactly where to do the shoot and the different angles and movements at each location. This being our problem in the past. Areas were planned very well and some areas we were still unsure about but we tried different shots and movements in changing locations so we can compare and choose in the classroom. The filming when very smoothly, we gathered all our footage and the weather was very good. Experimenting with a number of positions and locations along with camera movement turned out very well. Shop owners were very polite and allowed us to shoot in their cafe, and through a shop window. Around about three hours were spent filming and we captured a wide range of footage. As lauren said we decided to use the bandstand for authenticity of performance and this worked well. We got a few weird looks but alot of people seemed interested in our project. yesterday in conclusion went very well and we are looking forward to rewatch and edit the footage we have. We may need to film tiny aspects again but 95 per cent of our footage is complete.

Second Shoot - Analysis

After doing our second shoot we realised how much easier it was to edit and synchronize after playing the music out loud while harry was performing. Not only did we find it easier to slot it corresponding to out storyboard but harry found it alot easier and shots were able to be filmed much more smoothly. Unfortunately as we only ahd around an hour we only managed to get around 4-6 shots done. We had problems with out tape and footage was wiped off it for some unknown reason. Planning was below required and this lead to time periods of me thinking what next?......and where now?. I spent alot of time walking around and despite filming time being very limited i feel i gained a good understanding of the area and therefore be able to put forward location shots and filming opportunities to the rest of my group. On friday when we carry out our final shoot i felt it will be alot smoother and we will all be in the knowledge of what is shot where and for how long. The consistency of the weather on our shoot days has really helped our music video.

Editing Video Footage...-Justine

Since our first two shoots we have gone on to transfer specific shots on to the editing suite. Through the process of capturing our video and proceeding to alter the speed and timing of each video shot we are beginning to get an idea of what our video is going to look like as a finished product. However, unfortunately we experienced some technical difficulties with both our camcorder and our camcorder leads. Some video footage we shot was consequently lost as a result and we lost valuable production time by means of a faulty cable which distorted our video footage until we identified the problem. On the other hand, we are extremely happy with our progress and feel we are on track and well organised with our next shoot planned for Friday the first of February.

Justine

First Shoot - Analysis

From doing our first shoot, we found some difficulty in shooting some of our shots. When attempting to film in Ely Court, we were approached and told that we were unable to shoot there unless we had permission. This meant that we had to find an alternative area to shoot some of our shots, and we have decided to set the majority of our video in the Pantiles in Tunbridge Wells. This has changed the narrative of our video slightly, making it more about following a young man with a talent in a quiet area, rather than following someone in a busier area.

We have also decided to include the bandstand in the Pantiles to reinforce the authenticity of his performance.

Shooting planning

Costume - Protagonist (Harry) will be wearing jeans, brown shoes, a green jacket and a scarf...this costume has been chosen to give an impression that he is just like any other person around him...not represented to be a famous star, just someone with a talent.

Props - Guitar...to reinforce authenticity of performance.

Planning review #3

Well done for meeting the animatic deadline. You have clearly worked hard at storyboarding and have planned some interesting shots - although you would benefit from practicing them. You need to now amend your post on the animatic and be more SPECIFIC as to what you have learnt. Also, how are you going to achieve the bus shots in TW? Also - you need to think about planning your closing shot of day to night...

You are very well organised up to now - ensure that you post on here entries about costume and reflections on all the shoots you go on.

Animatic

Animatic Production- Justine

After creating and finishing our storyboard final draft, we moved on to the production of our animatic video. We began by setting up the tripod and camera equipment, positioning it so we were able to achieve a clear image of our storyboard images. Once we had captured all fifty-two shots we transferred the images from the camera on to the computer for editing. We set the shots out on to a timeline on which we were able to go through each individual one 'splitting' and altering the amount of time spent on each shot through the technique of 'time-stretching'. Following this, we then proceeded to incorporate the music track, 'Pick Somebody Up' by Raul Midon in to the timeline. Upon playing the track and video back we were able to ensure both worked together simultaneously. Following this, we designed a 'call sheet' which will enable us to ensure our planning is precise. Finally, we created an account on YouTube where we uploaded our animatics video.
We believe our animatics video went very well, although we do need to shoot some extra 'filling' shots.
Filming our animatics video has made us realise what we want to aim for, for our final result, and the work we have ahead of us in terms of specific camera shots and effects we wish to incorporate in to our music video. We have extended our technical skills and have found the animatic production planning useful in enabling us to learn how to use the technical equipment to our best advantage. In addition to this, we are continuing to expand our technical knowledge, and working as a team means we are able to divide work equally and ultimately save production time.

Justine