Youtube link for video: http://www.youtube.com/watch?v=gWdC-ELzfYE
-Conceptual/performance based
-CUs of the artist's face and guitar are used throughout the video. This is an example of 'meat' being used in the production, and reinforces the authenticity of the video.
-Use of cutural code (Barthes) - walk sign - traditionally used in urban American areas.
-Generic characteristics - performance of the arist with his instrument.
-Music is represented to be a uniting thing - many different ethnicities coming together to listen to the same song in the street. Also represented to be uniting through the fact that everyone stops in the busy city to listen - music is seen to mean something to everyone in a personal way. This is also done through the fact that two girls are standing and arguing in the street but are united when they hear the music and go and listen - solves problems.
-Mise-en-scene - set in busy streets of New York and the artist sings in the street like a busker, reinforcing the authenticity of his talent and performance.
-Camera cuts to different shots in time with the beats of the song. Use of 'beats'.
-Example of ambient consumption - does not need the audience's full attention to be able to understand what is happening throughout.
-Not classic realist narrative - realises that performance is more important than narrative.
-First person mode of address is used - lipsyncing - the artist is the storyteller.
-Use of post production digital effects - dark colour filter used with a disco ball reflection used in empty streets. Suggests that music takes you to another place where the business of life can be forgotten. Also emphasises his performance because a spotlight is used on him whilst he sings into a microphone, although the rest of the screen remains dark.
1 comment:
Excellent analysis - effective use of key terms and a focused choice of video.
Well done.
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