Product Analysis 1- Sandi Thom- I Wish I Was A Punk Rocker

- begins with a medium close-up shot of someone posting a letter in a busy urban street in London. This immediately establishes the hectic location of the video.

-the camera then pans to a medium close-up shot of the vocalist's face and neck- establishing and prioritising the star of the video. Thom is lip-synching the lyrics, singing the story from a narrative angle. There are iconic references to the lyrics "flowers in my hair" as flowers are appear as if out of nowhere from the sky. In addition to this, overcranking is used to emphasise the surreal effect this has on the audience.

-As the beat quickens up, the technique of overcranking ends and the sequence is returned to normal pace.

-It is a concept/ performance based video. It is unconventional in the sense that there are musicians playing their instruments in random places on the street as they follow the main vocalist, yet the first person mode of address is conventional and serves in commodifying the star as it is her first- often considered signature- song. The audience are now familiar with her as it adds a personal touch, as Thom herself is speaking to us and telling us a story. This also authenticates the fact that they are in fact playing their own instruments, emphasising their genuine talent.

-The red letter box is traditionally part of the English culture. As it is featured at the very beginning of the music video (Barthes- cultural symbolic codes) it immediately establishes the location.

-Her clothes are very punk-esque which the audience relate to the song title and lyrics.

-Thom herself accommodates unconventional beauty. She does not mirror the stereotypical long, blode hair, slim figure, or flawless make-up; rather, she has dark hair, a curvacious figure, and minimal makeup. This gives her symbolic capital in that she is unconformist to stereotypes in the music industry and appeals to a niche demographic- one that is not necessarily one of the most popular in contemporary society.

-The video serves as a star vehicle in promoting and commodifying the new star.

-As the pace continues to quicken, undercranking is used to speed up time. This is to physically show the time and sequence pace literally and also to present the busy, hectic London lifestyle in which the video is set.

-Thom is portrayed clearly as the star in the video as passer by's dance around her and gaze at her almost in awe as she walks by them. The lighting gives her an almost illuminous glow as it is her face we are drawn to from the offset, leaving us with a clear image of her in our minds- essentially promoting her star status.

-Thom's non-verbal language speaks to reflect her personality which appears to be open and positive. She is an example of a post-modern role model to young women. Her unconventional physical aapearance and the content of what she sings about all appeal to a demographic under-represented in today's society.

- There are extreme special effects or evidence to suggest any aspect of the video has been retouched to a large extent which conforms to the music genre Thom is a part of. It is very realist, which is the effect my group and i are aiming to achieve.