Product Analysis 2- The Killers- Read My Mind

- The video begins with a medium long-shot of New York. The iconic buildings and light of the city immediately establish the location.

-The camera then cute to a medium close-up of the lead singer's face and torso. This enables the audience to familiarise themselves with the band and his clothes are very indie/ rock which mirror the genre of music the band conform to.

-The video uses a first-person mode of address which serves to suggest that the vocalist is telling his story to the audience- immediately aligning the two together. This acts as a star vehicle- commodifying the band consequently.

-The camera cuts to the rest of the band playing their instruments in a casino. This works as an advantage in showing the audience that they play their own instruments and that their talent is genuine.

-Locations are switched through the use of jump-cuts which blur time boundaries.

-The lead vocalist lip-syncs yet their are no links between the lyrics and the visuals, neither with the music and the lyrics.

-It is a performance/ concept-based video which serves to show the band having fun. This appeal to the band's demographi and is key to their success as it is conventional for bands to be shown having fun and being portrayed as best friends as audiences enjoy watching their faveourite stars enjoying themselves- we feel we have stumbled across a personal moment in their lives.

-There are some concept-based visuals which serve to present the bands quirkyness, therefore appealing to a more niche demographic.

-The iconic (Barthes- cultural symbolic code) police uniform featured on a character in the video also serves to establish the band's nationality.